Social media is dynamic and quicksilver in nature. Keeping up with your audience doesn’t have to be a daunting task, make it fun. Here are 20 social media tips that you need to consider implementing to help you stay on top of this game.
Repurpose Your Best Performing Content
One of our favorite tip from all of the social media tips we share is content repurposing. Creating quality content takes time and plenty of research. The ever-changing world of social media means that most content pieces often don’t reach as many people as you’d like.
Keep a close eye on your analytics & repurpose your best performing content. By repurposing your best-performing content, you’re creating content that you know your audience enjoyed and are likely to increase your engagement by continuing to do so.
Leverage Instagram videos
If you’re not leveraging video marketing yet, Instagram videos and short Instagram stories are great places to start. You can easily create them on the go and repurpose them on other platforms as well.
Engage with your Instagram audience in the DMs (direct messages)
Instagram allows you to connect with any user via DM (direct messages). Use this feature to bring value to users and your ideal clients. Encourage your followers to DM you, and make sure you answer their questions or address feedback in a timely manner. Create a system where you will get in touch with your ideal clients, engage with them in a meaningful way, and introduce your products and services when the time is right.
Create Behind The Scenes Content
Your audience knows and likes what you post, but do they know you well, do they feel connected to you? It is important for your audience to know who’s behind the brand. Talk to your content team and create a plan to incorporate behind the scenes content on a regular basis.
Use Social Media to Answer FAQ’s
Social media fosters an environment where it’s easy for you to connect with your audience, go one step further and leverage your platforms to answer your audience’s questions.
Find out which questions your community has and be proactive in answering them. Conduct market research to zero in on common queries in your area of expertise, and give your customers answers before they even have to ask.
Refine Your Market Research
Out of all of the social media tips we outlined for you, this is an extremely important point. Social media platforms are a treasure trove of qualitative and quantitative data.
From product reviews and wish lists to feedback and complaints, feedback from social media gives you the real pulse of your audience. Refine your market research tactics to include social listening to figure what works better with your audience.
Focus On Value In Your Copy
One mistake most businesses make is pushing for sales instead of focusing on offering value to their audience. Use your copy to provide value to your customers. In the long run, it will establish you as an authority in your industry, and sales will inevitably follow. Combining value and a strategic lead-generation system will be game-changing for your business.
Create Motivational Content
Celebrate your brand and your values by creating and sharing social media content that is motivational and inspiring. Give your users a much-needed dose of positivity. It will matter that your business is responsible for the smile on many faces from time to time.
Explore At Least One New Platform For Your Brand
With so many social media platforms out there, it is understandably confusing to choose one over the other. This is why it’s important to know your audience, and this is where market research and your avatar comes in.
While you do not need to maintain a presence on every platform, it is essential to explore at least one new platform from time to time to boost your brand reach. The key is to never to put all of your eggs in the same basket.
Visual content ought to be a part of your social media strategy. Simply adding stock images to your social media feed is not enough. Create original visual content in the form of infographics that provide valuable content in an easily consumable format. Pull content from various articles and videos and create infographics. Yet again, another great way to repurpose your content.
Don’t Forget Curated Content; Remember it’s About Your Audience, Not About You
Remember that your goal as a brand is to provide educational, useful and entertaining information to your audience. Curated content is a great way to collaborate and to serve your audience well.
At the end of the day, we have to think primarily about our audience and helping users in their buyers’ journey. No one wants to be sold to every single day, diversifying your content by including curated content is a great way to provide value to your audience.
Share User-Generated Content
The best way to keep users engaged is to interact with them and get them involved. Are you getting tagged in content from your followers? Share that content. User-generated content is a great form of social proof.
Start Using LinkedIn
LinkedIn is a great place to build professional relationships and expand your network. Not only is it a great platform to expand your network and educate your audience about your brand…it’s also a great place to build professional relationships and discover your next joint venture.
Start Seeing Social Media As a Customer Service Tool
If we want to provide great customer service, we need to adapt and pivot. Review your current customer service practices and guidelines, and see how you can leverage social media to build relationships, answer questions, get feedback, and solve customer concerns.
Collaborate With Other Industry Leaders
From Instagram influencers to industry leaders on LinkedIn, reach out to the who’s who in your business arena with ideas for collaborations – a mutually beneficial win-win.
There is enough business to go around for everyone and collaborating will only allow your audience to see the value that you have to offer and increase your brand credibility.
Participate In a Twitter chat
Twitter chats boost brand awareness and are a great way to make new contacts and create brand recall. Host or participate in various Twitter chat to establish your brand as an authority. Discover this great tool to see a directory of regular Twitter chats.
Start Using Branded Graphics
Another way to create brand recall is to use branded graphics from time to time. The graphic will help your brand stand out and be recognized at a glance. Ideally, you want your audience to recognize your brand by seeing your branded graphics circulating on the web and on social.
Consider Using a Content Calendar
A content calendar helps you set daily, weekly, and monthly content goals and organize your ideas by following through with a plan. By planning your content in advance, you can ensure that you are never stuck. Learn how to leverage Stencil to organize your content calendar.
Write Blogs Based on Social Media & Web Searches
If you are struggling to come up with blog ideas, consider writing answers to questions you receive from your social media audience – you already know that you will be filling in a knowledge gap. You can also use a tool such as Answer The Public to discover what searches are being performed in your industry.
Host An AMA Series
AMA (Ask me anything) series are a great way to create conversation in real-time. You get to show your audience your personal side, raise brand awareness, and get an insight into what your customers are thinking. Promote the series beforehand to create a buzz.
We hope that you learned some new social media tips. Since we touched on various points and discussed providing value, we want to know what topics you would like us to cover in future blogs. Let us know in the comments.
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