Whether you are a start-up or established small business owner, social media can be an enormous asset to your business. However it can be time consuming and overwhelming thinking what, where, why and when to post.
These 5 quick social media tips will help optimise your time and your business message.
1) Identify your goals
What are your marketing goals for your business and how can social media help you achieve them? These goals will help you to communicate the right messages to the right audience using the right platform.
2) Choose the right platform(s)
Don’t feel obligated to have a presence on every platform. Focus your time and efforts on creating good content most relevant to your target audience and engaging with them.
3) Think before you post
Before posting, ask yourself:
- Is this helpful?
- What value am I adding?
- Is this relevant to my customers’ needs?
4) Plan your content
Being consistent with how often you post will help your followers build and maintain trust in your brand. Using a scheduling app or timetable will help you to post varied and valuable content throughout the month.
5) Build relationships
One of the greatest strengths of social media is it enables you to engage in a dialogue with your audience. This enables you to keep adding value through your expertise and build a strong following.
Keeping these five quick social media tips in mind will help you deliver a clear and consistent business message to your audience and boost your business.
How I can help you
I help individuals and businesses start, develop and grow their businesses so they can thrive.
Blog to boost your business – training workshop
Tuesday, 12thNovember, 10am-12.30pm at Barclays Eagle Lab, Brighton.
Learn how to start blogging or blog more successfully for your business.
If you are unable to make this event but would like to blog more successfully for your business, you can buy my blogging resource pack here.
Boost your business with smart social media – networking & busienss coaching event
Thursday, 28thNovember, 10am-12pm at Six, Hove
Learn how to use social media more successfully for your business.
If you are unable to make this event but would like to use social media more successfully for your business, you can buy my social media resource pack here.
This content was originally published here.