Nearly 80% of all Americans use social media platforms, making social media a crucial part of any business strategy. Social media has become arguably the best way for businesses to communicate online, especially to customers who embrace and enjoy your brand but also to others who have not yet discovered your company. Social media expansion doesn’t need to be intimidating or expensive. With these 6 tips, your business can use social media to build brand awareness, reach new markets, and drive in more sales.  


When posting organic content, the use of tools is easy, making it tempting to just jump in and start posting. However, utilizing social media in a business strategy requires time and effort to form a compelling plan to reach success for your business. 

Without a plan, there’s no vision of a direct goal for what you’re wanting to achieve; meaning, there’s no way to recognize your strong and weak areas. Dedicate your time to generating a social media plan in advance. This ensures that your social efforts support your determined business goals. 

Get To Know Your Audience 

One of the top reasons businesses utilize social media is for its capabilities to target an audience. So, before all of that, you need to figure out who your audience is. Start by generating data on current customers and then look closely at social media analytics. The analytics will start to show a solid group of people interacting with your brand online. 

Share Captivating Content Whenever You Can

Social posts that include some type of visual component are more appealing to most people. According to recent studies, millennials and Gen Z’s will choose to buy clothing brands and styles that they see on social media. Platforms like Instagram, Snapchat, and Pinterest are visual-based networks. If your content doesn’t fit the “aesthetic” that is expected, then most people will continue to scroll past your page. Even tweets can benefit from engaging graphics. Twitter itself mentioned that adding a GIF to your tweet will draw in more attention. 

Quality Beats Quantity 

The numerous social media options that have the potential to influence your audience may seem overwhelming, but remember that you don’t need to know every strategy. Focus on creating quality content for a few popular platforms, rather than mediocre content on every site. Above all, be sure to offer some type of value. A continuous sales pitch won’t create a momentum for people to follow your brand. The key to marketing on social media is building a customer relationship, being relatable, and being sincere. Post authentic content. 

Build Relationships 

Social Media offers a unique way for businesses to communicate directly with their supporters. Half of all digital consumers do research on brands and new products. During the customer’s research process, the connection can be made with the initial introduction of the brand and what they stand for behind the face of the product. 

If someone engages with your brand on any platform, you can think of this as an opportunity to connect with your audience. A simple interaction like this will build trust and form a true-hearted following. During this time, you can nurture relationships and eventually form sales opportunities over time. 

Track Your Performance 

While you construct your social media strategy, take a look at what is and isn’t working. From there, you can polish up your efforts and improve your results. Analytics is a great tool to see your social efforts and track what matters the most to you. When you find out how your strategy is running, you can look for other ways to improve. 

Final Remark

Your business size doesn’t matter, social media marketing has the potential to grow your audience interaction, discover a new division of potential customers, and increase the recognition of your brand. If this seems intimidating, start small. Remember that you don’t need to master every strategy. Dedicate time and energy to creating your marketing strategy. From there, you’ll continue to build your marketing efforts for social media over time.

This content was originally published here.