A well marketed crowdfunding campaign will pull in the crowds and funds. It will bring in top-quality backers who won’t mind spending a lot to get your product or cause off the ground!
You need a solid foundation to run a crowdfunding campaign. This foundation can be achieved through several ways. One of the most important is your ability to get noticed on social media sites. It’s highly important that you leverage the power of social media to your advantage.
1. Choose Social Channels for the Campaign
When you plan a crowdfunding campaign, focus on the social channels that will provide the most impact . To pick the right channels, consider these questions:
- On which channel do you have the most followers?• Where do your prospects converse and share?• What people have the greatest influence in your community?• Which platform are you most comfortable with?
2. Select a Campaign Hashtag
Create a unique hashtag for your crowdfunding campaign and use it in ALL of your social media posts . This allows you to organize the posts into one topic page . With all of the conversations in one place, people can easily find them and learn more about your crowdfunding campaign.
Encourage your supporters and donors to use the hashtag as well . This helps you keep track of what people are saying about your campaign and draw in new people unfamiliar with it.
3. Leverage Community Through Facebook
Your community is the most powerful asset for meeting your crowdfunding goals. Your followers help you reach new audiences, drive donations and create social proof.
Rather than rely on only your existing Facebook network, amplify your reach by creating a Facebook page for the campaign.
A campaign-specific Facebook page is a central place to host the true believers in your community and post updates without diluting your existing brand or outreach.
Your Facebook page can be a place to deliver campaign news to advocates and backers so they can share it , comment on it and take action . You can also share content on this page (or from this page) with your existing brand page.
Don’t just rely on your private network of friends. You may be having 1000 friends on Facebook. But you should look beyond them to get attention for your upcoming crowdfunding campaign.
4. Find the Right Content Mix
The goal of using social media for crowdfunding campaigns is to increase awareness and drive contributions to your campaign. To drive social sharing, use a mix of informative and sales-type posts .
About 80% of your campaign-related social posts should educate and inform without focusing on sales . These posts help drive engagement and shares, and condition people to come back to your page for more.
If you’re a product-focused crowdfunding campaign, post an interesting photo of the product being revealed .
Post campaign updates , behind-the-scenes looks and impact/success stories as well . Heartwarming and inspiring posts are a great way to remind your audience why they’re involved with the campaign.
About 20% of your posts should focus on driving the user to contribute or share the crowdfunding campaign .
Don’t worry about quantity — focus on quality. Your main focus should be on the quality of posts you create on your social media channels, not the number of followers you gain.
Create visually appealing posts with engaging content — this will attract the attention of many people. They will be interested to know what you have in store for them.
5. Track Results and Refine Content
Rather than create a definitive social media calendar, focus on an agile approach to social media. Here are three steps for posting content:
1. Start by creating one week of content that can be used across all of your social channels.
2. Review and monitor the performance of each social media post. On Facebook, look for shares and comments to measure engagement. On Twitter, look for mentions and retweets.
3. Based on which posts perform the best, tweak your content to get the most impact.
6. Social Media Is Fast; Get Pithy And Quippy.
Yes, your dream project is important and deserves much discussion, but the key to effective social media is hooking people quickly. Tweets need to be short, awesome punches that people cannot resist clicking on and re-tweeting. On Facebook, you can write longer messages, but don’t go into multiple paragraphs; you’ll have plenty of copy to dive into on your campaign home page. And never underestimate the power of a good picture on Facebook.
7. Study your target audience
It’s important that you analyze the target audience you wish to approach to fund your campaign.
- What are their preferences?
- Which social media sites do they visit?
Perform a detailed analysis and create a brief document that highlights your findings. Create crowdfunding pages on these social media sites and engage with new audiences. It’s the first step towards building awareness for your campaign.
8. “Hey, Brother, Can You Spare A Re-Tweet?”
Recently at a Doc U event on crowdfunding by the International Documentary Association , Adam Chapnick of the crowdfunding platform Indiegogo said, “If you’re asking for money, you’re doing it wrong.” This couldn’t be more true. No one likes the guy who says, “Come on! Give $10 to my campaign.” Instead, try these:
- “Help me spread the word: LINK HERE”
- “Know anyone who might like this? LINK HERE”
- Who can help me find the next backer? LINK HERE”
These are very basic, and you should put your own shine on them, but you get the drift. You get people on your side without putting your hand in their pockets and, in the course of it, they become invested in your success. A handful of re-tweets (or spreading the word about your project at their office) is way more useful than one $10 donation.
9. Don’t dump social media followers after your crowdfunding campaign is over!
It’s important that you keep your followers in good spirits even after the crowdfunding campaign is over. If your crowdfunding campaign was a success, then you should stay in touch with them through attractive posts highlighting the progress made in actual production. Let them know about the final product and when it will be delivered to their doorstep. It gives the impression that you really care about them.
If your crowdfunding campaign was a failure, then thank your followers for their support and move on!
Social media is crucial to the success of crowdfunding campaigns for individuals, brands and nonprofits. Focus on creating shareable content and cultivating a community on social media so you can reach new audiences. The more effectively you use social media, the more contributions, pledges and donations you’ll receive.
This content was originally published here.