So you’ve got killer style and a blog with trendy tips, but how do you showcase your style on social media? Developing a strong social media foundation for your fashion blogging brand is a key method for increasing traffic to your blog and creating a community of invested followers.
From taking the perfect Instagram photos, to maximizing your captions’ potential, to easily integrating your social media with your website, this guide is a new fashion blogger’s roadmap to social media success.
Account Structure Tips for Fashion Bloggers
When planning your social media accounts as a whole, it’s important to ensure that potential followers understand who you are and what you offer them from the first glance. Followers shouldn’t have to, and oftentimes won’t bother to, dig through your Instagram posts to discover who you are and what your brand of fashion is like. Make it easy for them! Upon their first look at your social media account they should be able to easily discover at least 3 special things you care about. They can be as insignificant as your favorite food, something subtle like your favorite fashion brand, or something as important as a cause you support. As long as it shows off who you are, that’s all that matters!
In your biography section, clearly list your “titles” or the areas you specialize in. This is a great place to shout out a unique quality you have that sets your account apart from other fashion bloggers. If you wear nothing but pink, vintage, or have a thing for certain print styles let people know! Here’s a breakdown for your social media biography:
Profile Photo Tips for Fashion Bloggers
As insignificant as it may seem, the profile photo on your Instagram blogger account or any other social media account can make a big impact for fashion bloggers looking to set themselves apart. Your profile photo is your primary representation on every social media platform. It appears on the notifications feed of every person you comment, like, or follow. This is essentially your first impression as a fashion blogger! To ensure that other fashion bloggers and fans are intrigued enough to click on your profile and follow along with you, try to adhere to the following guidelines:
Fashion Blogger Instagram Tips for Stunning Post Photography
You might not realize it, but your favorite Instagram fashion blogger has taken a great deal of care when strategizing their posts on social media! Though it may seem easy and effortless, there are a few key qualities to consider when staging and taking photos for an Instagram fashion blog.
Caption Tips for Fashion Bloggers
A picture may be worth a thousand words, but the caption gives it impact! A common misconception in the fashion blogging world is that since the focus is on the outfits, the captions don’t really matter. In reality, the caption section is your greatest opportunity to set your Instagram blog apart from the thousands of other fashion blogs out there. There are a lot of cute outfits in the world, but only one you with your thoughts and feelings. The caption section is where that part of you gets to shine. Here are a few tips on captions:
Hashtag Tips for Fashion Bloggers
Hashtags are one of the easiest ways to improve your visibility on social media (especially Instagram!). Hashtags act as a grouping system that makes it easy for users to find posts on a singular topic from around the world. When you click on a hashtag, it displays the most recent posts that included it in their caption or comment. When used strategically, hashtags can increase your traffic and potential follower conversions! Check out our easy step-by-step guide to finding and using hashtags most useful to your fashion Instagram account:
Engagement Tips for Fashion Bloggers
As an Instagram fashion blogger, you can’t live inside a bubble, especially on social media. Taking the time to connect with others in the digital world and engaging consistently with other fashion accounts will significantly strengthen your social media presence and assist in earning your profile committed followers. Here are a few good guidelines to follow:
Branding Tips for Fashion Bloggers
The sooner you establish your personal brand as a fashion blogger, the easier your world will be down the road. Branding covers everything from logos, to colors, to the way you express your thoughts through your social media profile. It’s important that you’re aware, strategic, and consistent when cultivating and maintaining this brand image. Here are a few tasks to keep updated as you develop your fashion blogging brand:
Think you’re ready for the big leagues? Check out the Ultimate Social Media Tools Guide for a comprehensive list of the best social media support apps.
This content was originally published here.