Published Monday, Oct. 21, 2019, 9:44 am

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Small businesses are, well small. You have a single business owner taking on the responsibilities many different managers assisted by a small team of managers and workers. Naturally, it can be daunting to get started with social media. It’s yet another direction you’ll be pulled in and it needs consistency and quality.

But you don’t need to come up with a sick brand campaign or use complicated, expensive tools to reach out to your audience. You just need a good-looking and easily navigable website like to direct your followers to and use the following simple tips.

Make a plan

You started your business with a plan. Now, you need to make a plan to grow it as well. Though it’s easy, tempting even, to jump right in and start posting organic posts, you won’t know what you’re trying to achieve if you don’t make a plan.

First, you need to set social media goals and objectives that are specific, measurable, relevant, attainable, and timely. Focus on impactful metrics like conversion rate and customer acquisition instead of trying to raking in likes. Next, take a look at what your current account looks like. Also, look out for imposter accounts that may damage your business in the long run. Finally, research your opponents and create a social media calendar using the information gathered.

Choose the right platform

Today, there are several social media platforms that are popular among different age groups and serve different purposes. If you want to reach the right audience, you need to choose the right platform.

Gather information on where your audience spends their time online and customize your social media plans accordingly. Note that you can reach different audiences and achieve different business goals using different social channels.

Get close to your audience

The most important thing to do is to know your audience. You don’t need to appeal to everyone. Just to the people who buy from you and are likely to buy from you. For this, you need to compile data on your current customers and gloss over social media analytics. Then, you can come up with more ways to reach out to them.

Social media also allows you to interact with your customers, potential and existing, once you reach them. You can talk directly with them through comments and direct messages and show them how responsive you are in the early stages of the customer relationship.

Use visuals

Know that nobody will stop scrolling to read your comment if your post doesn’t capture their attention first. Additionally, people have come to associate social posts with a visual component. For example, people are three times more likely to engage on Twitter if the tweet has a visual element associated like a video, photo, or an infographic.

It can be hard for some small businesses, especially those in service businesses, to use visuals. But whether your product is instagrammable has little to do with the aesthetics of your Instagram feed. Get creative and find unique ways to include imagery in your social media posts to increase engagement.

Quality over quantity

There are hundreds of ways to go about social media marketing today. But here’s the catch — you don’t need to do them all. Don’t try to have a presence on every social network if you can’t keep up the quality. Instead, connect with your audience on a few impactful channels.

And of course, just like your business, your social media should offer value. If you constantly try to sell, people will unfollow you. But if you provide value in the form of good content, your audience will see you as more human and honest. They’ll be motivated to follow you, and likely even buy from you.

This content was originally published here.