You might be used to using social media to keep in touch with your friends and family, or to watch videos of fails on site. However, you ever considered that it could actually be the perfect tool to help you connect with your customers and reach new ones?

If you’re just
getting started, we’ve got some top social media tips for tradespeople.

Consider
the channels

Not all social
media platforms are created equal. When you’re thinking of getting set up, or
considering starting a new page, it’s important to think about the purposes of
the platform and whether it works for you.

Here’s a quick
overview:

Make
sure your details are accurate (especially contact details)

Once you’ve chosen
your platform(s) of choice, make sure you fill out all the relevant
information, for example your business name, profile picture, a short
description of your specialisms and – most importantly – how people can get in
touch with you.

Update
regularly with progress on your jobs

On every job you
do, be sure to take a “before” picture when you start, so that you can show
your progress throughout. Regularly post photos with short descriptions of what
you’ve done and any particular techniques you’ve used. If you come across any
challenges, be sure to post about them with advice for other trades on how you
overcame them.

And it’s all about
that all-important “after” picture, where you can show how much better your
work has made things look. If your customers use social media too, make sure
you tag them so they can show their friends and family to help you get more
work.

Ask
customers to leave positive feedback and reviews

Some platforms,
such as Facebook, allow your customers to leave you star reviews. When you
finish each job, be sure to ask them to leave you a review on your Facebook
profile. Alternatively, write down what they say and (with their permission) post
what they say in quote marks. If you’re particularly tech savvy, you could even
put the review on a colourful background to make it stand out (Facebook can do
this for you).

Consider
paid advertising

Got a post or photo
you’re really proud of? Consider putting a bit of money behind it to boost it
to a wider audience.

It’s a bit of a
learning curve, but start out with small amounts such as £10. The more you do,
the more you’ll learn and refine your targeting and set-up for future posts.

The easiest way to
do it is to press the blue “Boost Post” button underneath your post.

From there you can choose your audience, based on their interests and location. With your location, be as specific as you can be to make sure you’re only promoting it to people in the area/s of the country you want to work.

You can get even
more technical in what’s known as “back end” of the platform, however the
“Boost Post” function is probably more than enough for now…

Think
about your tone of voice

As you’re talking
about work on your social media pages, it goes without saying that you need to
keep it professional, with no swearing or political opinions…

However, that
doesn’t mean you can’t let your personality shine through. Using humour, and
maybe the odd emoji, is what will make you stand out from the competition. Be
friendly and always respond to your customer’s comments and feedback in a
helpful way.

This content was originally published here.