It’s no secret that things change rapidly in the world of social media. In most cases, change is good, and it allows our brands to make the most of the various tools that we have available to us. 

We’ve rounded up some social media tips to consider going into 2022.

Social Media Tips To Consider Implementing in 2022

Diversify Your Online Presence 

Recent events have shown that we cannot rely solely on one or two platforms. We need to do better at diversifying our online presence. You need to explore and research a platform before assuming that your ideal clients are not on that specific platform. 

Things that you can do on a regular basis to diversify your online presence: 

  • Explore new online platforms.
  • Grow your list, and don’t put email marketing on the back-burner. 

Revisit Your Goal(s)

Businesses change, and so do goals. If you are crafting your social media strategy around the same goals that you had for the previous years, you won’t see the results you would like to see. 

Make it a habit to revisit your goals on a quarterly basis, even if they don’t change, ensuring that everything aligns does go a long way. 

Compare Your Avatar to Your Statistics 

Has there been a change in your audience or your buyer demographic? The more you understand your audience, the better you can market to them. Not every buyer responds to the same marketing tactics, and it’s important to understand who’s in your target market to serve everyone well. 

Social Media Tips To Consider Implementing in 2022

Show Your Human Side

No matter how big or small, your business has a human side. You have founders, you have a team, and now more than ever, your audience wants to see YOU and what your brand is all about. 

Quick tips to show the human side of your brand: 

  • Create a “get to know the team” post. 
  • Host a virtual lunch & learn. 
  • Leverage social media to host information sessions. 

Start small, and it will go a long way. 

Give New Features a Try

With platform changes often comes new features. Don’t be afraid to try something new, even if it doesn’t completely align with your strategy. Success often comes from taking risks and testing the waters with something new. 

This can be really simple. For example: 

  • If you have never used Instagram stories, give it a try. 
  • Maybe testing out a YouTube Short.

The takeaway here is to diversify and to remember that it’s ok to take risks. You don’t have to be aggressive when trying something new. Create some content to test the waters and build from there. 

Here’s to success with your social media efforts in 2022. 

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