‘We don’t have a choice on whether we do social media; the question is how well we do it.’ – Eric Qualman
Social media has now become an irreplaceable part of digital marketing. Without a robust social media marketing strategy in place, it’s hard to imagine a brand’s overall growth and success. It’s essential to pay a lot of attention to your social media strategy!
On Average, 40% of total digital spend goes on social media.
As we step into 2020, the role of social media is likely to get bigger and bigger in digital marketing.
These days, most users and consumers are on social media. 95% of young adults are likely to follow brands via social networking sites. Getting their attention on social networking sites is an excellent way to promote your brand.
Here are nine social media tips for a successful digital marketing strategy!
Optimize Your Facebook Paid Ads: You can’t overlook the importance of Facebook Ads. According to a report, There are 2.375bn billion monthly active users (as of Q3 2018) on Facebook. You can easily advertise your product or service on Facebook and Instagram in several formats, including video, stories and news feed.
Facebook is now considered as the second most popular PPC platform after Google and Bing.
Your ad can potentially reach out to plus 2000 people just by spending a few dollars.
For example; This data from Lyfmarketing.com shows how their ROI on $519.87 for Facebook ads yields $1557.50 (Conversion Value) in just one month.
Another reason why you should include Facebook paid ads in your digital marketing strategy is its cheaper Avg. CPC (Average Cost Per Click). Facebook CPC remains constant around $1 to $3 across industries.
Through its regular posts, unskippable Insta-stories and IGTV, you can effectively market your products and services using audio, video, and images. You must include Instagram as a part of your digital marketing campaigns in 2020.
Twitter – Sponsored Tweets & Quick Updates: According to Statista, Twitter averaged 330 million monthly active users in the first quarter of 2019. Brands can reach out to their potential customers using catchy captions, images, and trending hashtags — all within 280 characters. You can promote your brand using both sponsored or regular tweets. Use trendy and relevant hashtags in your tweets for a greater reach.
This year, Twitter is launching a new feature called ‘speech bubble’ through which brands can initiate a direct conversation with their targeted customers. 67% of all B2B businesses use Twitter as a digital marketing tool. The figure will be more in the coming days.
Linked In – Live Telecast and Broadcast: LinkedIn is planning to launch its Live Telecast Feature soon. It will include live telecasts of a brand event, seminar, conferences and many more. Live videos are an excellent way to keep your LinkedIn followers updated about your recent activities.
LinkedIn has 660 million users across the globe. Posting informative content and sharing useful blog links will help promote your brand and maintain its online presence in LinkedIn Community.
LinkedIn still rules the world of B2B digital marketing.
A survey report showed that 92% of B2B marketers consider LinkedIn as the leading social media channel for their digital marketing purposes.
Leverage Pinterest’s Direct Shopping Link: Pinterest is making its user-experience simpler and engaging. You can showcase your product and services using quality images on Pinterest. The pins on your product page will soon have a clickable bag icon that takes customers directly to the retailer’s checkout page to make a direct purchase from the site.
Keep posting relevant images and links to your brand on Pinterest and drive quality traffic to your site. More and more users engage with your pins; better will be your chance to reach out to them convincingly.
Pinterest plays a key role in helping buyers choose a particular brand or product. More than 60% of buyers purchase an item after seeing that brand’s pin on Pinterest.
(Source: Pinterest) https://www.infront.com/blog/what-is-pinterest-and-how-does-it-work/
YouTube Videos and Commenting: People are more likely to watch a video than reading text. That’s the reason why YouTube has gained tremendous popularity over the last few years. Creating smaller videos and publishing them on YouTube is an excellent way to increase your brand awareness.
With more than 1.9-billion active users, YouTube videos are easily accessible to your target audience on their smartphones and computers.
Here are some interesting YouTube statistics for you:
On average, YouTube has 1 billion mobile views a day! Brands can take full advantage of YouTube’s massive reach through its organic videos and sponsored ads.
Snapchat for Business: According to a survey, 71% of Gen Z use Snapchat. So, if your target audience ages below 40, then you must include Snapchat in your digital marketing strategy.
Did you know more than 75% of Snapchat users are online shoppers?
From posting stories to publishing sponsored lenses, you can use Snapchat in various ways to communicate with your followers and engage with them. You can start by posting interesting stories and short videos on your Snapchat profile. Once you have a considerable follower-base, then you can easily engage with them.
WhatsApp for Promotion: According to a survey report, WhatsApp had around 1.3-billion daily users in 2017, but it has a lot more users now! You can use Whatsapp stories, live videos, and instant messaging service to interact with your customers.
Organize your existing database properly and start interacting with them. Informing your potential customers about the latest offers and discounts on Whatsapp is a good way to get some direct (distraction-free) attention from them.
Other Apps for Digital Marketing: Coming to some other apps, Quora and Medium can also help you in your brand promotion activities. Write quality and relevant articles on Quora and Medium to drive quality traffic to your site.
Try these social media tips in your digital marketing strategy and check if they are working for you or not. You don’t need to follow all these social media tips at one go. It may or may not work for all brands, but give it a try! And, you should then stick to a plan that is working for you!
This content was originally published here.